And to prove that, the mailings never indicate where the practice is. There will be vague references like "short drive to Grand Rapids" or "within 3 hours of ski resorts." But I would like to know what they define as a "short drive." And you can cover a good deal of the United States by drawing a 3 hour radius around every ski resort in the country.
Before today, my favorite mailing had a photo on the front of three large deer. In big bold font, one directly underneath the other were two words:
Orthopaedics
Mississippi
Which I guess, technically, is all you need. But it seems like they could have come up with a catchy slogan. Or at least a verb.
But today a new winner has emerged. The back info side of the mailing looks like any other:

And here is the front:

A few things could be happening here.
a) Perhaps there are fierce, hungry bears in whatever city/rural backwoods area that this practice is located in
b) Maybe the doctors will be angry (like a bear) if you don't join their practice
c) Or the bear needs an hip replacement
What sort of emotions is this picture supposed to evoke? Because frankly, when I think of the top reasons why we would consider choosing a practice for Husband to join, fierce bears are WAY at the bottom of the list.
1 comment:
that is awesome.
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